Marketing is one of the most complex areas of analysis and decision making for organisations. Analysing markets and planning strategies requires managers to master a wide range of skills, both hard and soft.
Differently to other business disciplines, the human factor plays a determinant role in most marketing decisions. Hence, marketing managers need to master data analysis, develop some knowledge of consumer behaviour, and be sensitive to social momentum.
Join us for a Marketing Masterclass with our Executive MBA visiting Strategic Marketing professor Andrés Cúneo from Spain’s ESADE Business School, who will share the insights on new brand management reality post crisis.
After prof. Cúneo’s keynote we will invite everyone to a networking reception, where you will be able to share your reflections with BMI Executive Institute community and other business executives.
17.00 Welcome drink
17.30 Greetings from BMI Executive Institute
17.45 Prof. Andrés Cúneo keynote ‘Managing brands in new competitive and social reality’
18.30 Networking reception
Registration is open until 15 September.
All participants are required to have a valid Covid Certificate.Register