Digital Marketing Manager
Become part of BMI Executive Institute as a Digital Marketing Manager – help us shape the online presence of one of Europe’s leading executive education institutions.
Join Our TeamDigital Marketing Manager | Vilnius, Lithuania
Location: Vilnius
Type: Full-time
We are looking for a Digital Marketing Manager to join the BMI Executive Institute marketing team. This role suits someone with solid hands-on experience who wants to deepen their expertise and take ownership of digital growth initiatives within executive education.
You will plan, execute, and optimize digital campaigns across key channels, with a strong focus on paid social, search, display, and email marketing. Working closely with marketing and sales, you will play a crucial role in building brand visibility, generating qualified leads, and strengthening BMI’s position as a thought leader in executive education.
This role combines creativity with analytical thinking and requires the ability to manage multiple campaigns in a fast-paced environment. You will be directly contributing to the growth of BMI Executive Institute across Lithuania and Belgium.
About BMI Executive Institute:
We provide executives with a systematic understanding of business so they can confidently make decisions across all areas and functions. The institute was founded over two decades ago in collaboration with world-class partners, including HEC Paris. Our core values are Entrepreneurship, Human-centric Approach, and Sustainability.
We have offices in Brussels and Vilnius, and we collaborate with more than ten international partners from the USA to Singapore. We continuously push the boundaries of executive education to help top-level leaders reach new heights and build a better future. At BMI, we are constantly learning and evolving ourselves — we are at the source of knowledge.
Your role:
- Build and execute search, paid social, and email campaigns to drive awareness and generate high-quality leads.
- Develop visual assets for digital promotions and campaign materials.
- Manage and optimize funnels: from first contact to program registration, ensuring smooth nurturing journeys.
- Create and manage landing pages that convert.
- Develop email automation workflows and remarketing campaigns to keep prospects engaged.
- Measure performance & report on funnel metrics.
- Collaborate with sales and marketing teams to align campaigns with admissions goals.
What we are looking for:
- At least 3 years of proven experience in digital marketing, ideally in education or B2B services.
- Good understanding of funnels, lead nurturing, and conversion optimization.
- Hands-on expertise with Google Ads, LinkedIn Ads, Meta Ads, and analytics tools.
- Experience with CRM and marketing automation (advantage).
- Data-driven mindset with ability to turn insights into action.
What we offer:
- Health insurance (provided after 3 months of employment).
- An international team working from Vilnius and Brussels.
- The opportunity to collaborate with top-tier faculty from business schools in America, Europe, and Asia.
- Work with talented, ambitious international colleagues.
- World-wide network of influential professionals.
Base salary (gross, monthly): 2500-3500 EUR.
Interested in joining our team? Send your CV directly to greta.zaikauskaite@bmiinstitute.com
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