Jul. 24


Are you interested in working with China? Have you ever wondered what guanxi culture really means in practice? Why did your Chinese contact not reply to your email? What is the best way to present FMCG to Chinese distributor?
Join a special session at the BMI on Wednesday, August 14, 9 a.m., to learn about how to present your company in China effectively. You will hear practical tips on how to build a China-friendly company profile that will impress your potential Chinese partners, distributors, and clients. To suceed in China, you will need to adjust your company‘s communications to cultural habits and expectations of your target audience. We will show you how. During this session, Lina Bartusevičiūtė, Managing Director of LITAO Consultancy Group, will share her best advice and most memorable stories from 10+ years of experience in helping foreign companies enter China market.
There is no fee. Advanced registration is required. Number of seats is limited.
Queries to or + 370 5 248 7248

Lina Bartusevičiūtė holds a Chinese Master‘s degree in International Relations from the prestigious Fudan University, where, under the guidance of Prof. Pan Zhongqi, China‘s former ambassador to the EU, she specialized in Lithuania‘s economic diplomacy toward China. Lina established LITAO in 2014 to address the ever-growing need for tailored solutions in cross-border business between East and West. She has consulted 100+ projects across a dozen industries as well as 200+ individual clients, all looking to enter or expand their business in China. Lina is fluent in Mandarin Chinese and Oriental philosophy, which allows her to address the needs beyond the surface and create lasting impact across cultures through business solutions.

LITAO was founded with a mission to create clarity for foreign businesses trying to navigate China‘s complex business landscape. We believe the biggest hurdles for business boil down to cultural differences. That‘s why we work closely with each client to design their very own China sales strategy and Chinese language communication. Once we pinpoint your target audience, we support you in building long-term strategic partnerships in China. We work with SMEs, large coorporations, governmental institutions as well as solopreneurs and anyone else who is serious about China market. We have placed products on the shelves of high-end supermarkets as well as e-commerce platforms and helped our clients attract 6+ million euros of investment.