Agile Marketing – learn how to improve company’s efficiency, team motivation and customer satisfaction

We live in a VUCA (“Volatile, Uncertain, Complex, Ambiguous”) environment and this impacts us at all levels. Marketing has evolved a lot, but the way we manage it has not.

Agility has been implemented mainly in the world of software development, but in reality, agility is a valid way to solve many of the problems that marketers encounter today. Do you recognize certain situations in your daily life?

Unexpected tasks that come in the way

Too many unnecessary meetings

Long and rigid planning process

  • Blockages due to external dependencies
  • Blockages due to internal dependencies
  • Conflicting priorities
  • Following a plan at all costs rather than adapting to change
  • Unavailability of needed resources
  • Lack of visibility on current projects
  • The boss’s vision rather than the customer’s needs


If you can check at least 3 of the above boxes, then Agile can change your life, or the life of your marketing team(s).

BMI Institute invites you to a webinar with accomplished marketer and a convinced Agile marketing promoter Christophe Martinot titled “Agile Marketing: improve company’s efficiency, team motivation and customer satisfaction”.

The online event will take place via ZOOM on Thursday, April 29th at 12h00 CET (Brussels time), 13h00 EET (Vilnius time). We invite you to register here.

The experienced marketing professional Christophe Martinot will share his experience about how companies can benefit by applying agility to marketing. How it can help dealing with saturation, multitasking, missed deadlines, inadequate campaigns, which often result frustration of the team.

The webinar takes approximately 1 – 1.15h.

About Christophe Martinot

Christophe is an accomplished Marketer and a convinced Agile marketing promoter. His professional portfolio involves working in companies in FMCG (L’Oréal, Danone), pharma (Sanofi, Lundbeck, Novo Nordisk), medical devices (Abbott) and the global marketing and corporate communications company (Omnicom) with leadership positions within the marketing and sales teams locally and internationally.

Christophe complemented his marketing skills with formal Agile project management training and practice. In addition to being a certified Scrum Master (Scrum Alliance), Lean Change Management Agent (LCM), Agile marketing (ICP mktg), and Agile marketing Leadership (ICP Lea) he also is a certified ICP-MKG Instructor.

He collaborates with different companies in USA, UK and Europe as he strongly believes in the benefits of using Agile; including the improved time to market, optimized team operations and more importantly, improved customer experience. His mission is to teach and support marketing teams looking for greater efficiency using Agile project management frameworks.

Christophe has a university degree in Law from UCL (Belgium), holds a Marketing master’s degree from ESADE (Barcelona – Spain) and an MBA from Louvain School of Management (Belgium). He also had the opportunity to take part in the Omnicom University’s Advanced Management Program (AMP), the acclaimed leadership development course run by Omnicom Group Inc.

Elze Pociute (BMI Brussels): +32 474 264551; elze@bmiinstitute.com

Dagne Armonaite (BMI Vilnius): +37065025096, dagne@bmiinstitute.com

We look forward to seeing you!