International Trip | Seoul | October 20–24, 2025
Entrepreneurship and Innovation
Exclusive opportunity to explore South Korea and study at one of Asia’s top universities – Korea University Business School in Seoul. Limited seats available.
Register hereWhy join this module?
This dynamic International Study Module explores key topics in digital transformation, with a strong emphasis on real-world business practices in South Korea.
- Gain a deeper understanding of how digital innovation is reshaping industries and business strategies in one of Asia’s most technologically advanced countries.
- Learn through a blend of academic insights and practical company visits to a variety of leading companies such as Hyundai Motor / ZER01NE (automobility, innovation labs and corporate venturing), Samyang Foods (product innovation and digital supply chain practices), with an additional company visit to be confirmed soon.
- Explore key dimensions of digital transformation, including its strategic, technological, and organizational aspects.
- Experience direct exposure to leading South Korean companies through on-site visits and expert-led sessions.
- Benefit from unique, real-world learning opportunities in a dynamic business environment.
Main Topics
- Innovation strategy and aligning digital transformation with corporate goals.
- Process-oriented methods for managing innovation.
- Digital transformation in practice – tech implementation and customer impact.
- Algorithm literacy and AI use-cases.
- Start-up ecosystem dynamics and global scale-up cases.
Walk away equipped to:
- Understand the fundamentals of digital transformation and its real-world applications.
- Gain a global perspective on innovation-driven industries and how South Korea’s business environment fosters digital growth.
- Apply strategic thinking to digital innovation challenges.
- Improve cross-cultural communication and international business awareness by engaging with South Korean business professionals.
Pricing
6500 EUR
Limited seats are available.
Price includes:
- Lectures (15 hours)
- Company visits (3–4)
- Coffee breaks
- Hotel accommodation (6 nights)
- Transportation during the programme
- Certificate of completion
Excluded from the package:
Flights and airport transfers, visa fees (if applicable), travel insurance, lunches and dinners, and personal expenses.
Academic Director of the Programme

Jin Wook Chang
Associate Professor, Korea University (Management Area)- Former Assistant Professor, HEC Paris
- Education: Seoul National University, Economics (BA), Business Administration (MS), Carnegie Mellon University, Industrial Administration (PhD)
Registration
Please register, and we will get in touch with you.
Contact Us

Violaine Dupuis
Director, Business Development
+32 477 41 33 07
violaine@bmiinstitute.com
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