MODULE | Vilnius | March 30-31 2026
Strategy course: (Re)invent your business model with the Odyssey 3.14 Approach
With Prof. Laurence Lehmann-Ortega | HEC Paris, France
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Overview
This module is based on Odyssey 3.14, HEC Paris’s groundbreaking approach to business model innovation. Built on the 3 pillars of the business model, it outlines 14 directions to explore for inventing or reinventing a business model. Participants learn to challenge conventional rules, explore bold possibilities with a “blank page” mindset, and turn ideas into transformative strategies. Drawing lessons from Swatch, Airbnb, Uber, and established leaders like Signify, Odyssey 3.14 equips executives with the tools to drive real impact, navigate innovation challenges in established firms, and create lasting competitive advantage.
After this course you will be able to:
- Understand what a business model is and how it can drive business strategy
- Apply the three pillars framework and compare it with other business model approaches
- Evaluate when and why companies need to reinvent their business models systematically
- Explore a variety of innovative and emerging business models
- Build new business models by leveraging the 14 strategic directions
- Identify how sustainability challenges create opportunities for innovation
- Assess the organizational and strategic challenges of changing a business model
- Explore organizational approaches to become more agile, innovative, and future-ready
Format & Schedule
The course begins with a live webinar on Friday, 6 February 2026, followed by self-paced online study from 6 February to 30 March 2026. Participants will then attend on-site sessions with the professor on 30 and 31 March, focusing on practical examples and case analyses.
- Friday, 6 February 2026 | 09:00 – 10:00
Session 1 – Synchronous Webinar: What is a business model and what is business model innovation
- 6 February – 30 March 2026 | Flexible timing
Session 2 – Online, Asynchronous: Exploring the 14 directions to (re)invent a business model
- Monday, 30 March 2026 | 09:00 – 13:30
Session 3: Deciphering specific types of business models – platform, usage-based, circular, BOP…
- Monday, 30 March 2026 | 13:30 – 17:00
Session 4: Imagining a new business model
- Tuesday, 31 March 2026 | 09:00 – 12:30
Session 5: Making innovation happen
Price of the module – 2300 EUR
Limited seats available
Faculty
Prof. Laurence Lehmann-Ortega
Education Track Professor in the Strategy and Business Policy department at HEC Paris- Teaches strategy and business model innovation across Master, MBA, EMBA, and Executive Education programs
- Specializes in disruptive strategies and business model innovation, with a focus on sustainable development challenges
- Academic Director of the Trium EMBA and leads multiple custom executive programs
- PhD from IAE Aix-en-Provence; started academic career at Montpellier Business School before joining HEC Paris
- Research published in top journals, including Long Range Planning, M@n@gement, and Revue Française de Gestion
- Two-time recipient of the Vernimmen–BNP Paribas Best HEC Professor Award (2014, 2016); regularly nominated for this honor
- Awarded the HEC Foundation Prize for Innovation in Pedagogy in 2026
Contact Us
Paulius Januševičius
Recruitment and Sales Manager
+370 607 53 914
paulius@bmiinstitute.com
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