As sales organizations around the world navigate an increasingly digital-first future, the fusion of artificial intelligence with sales strategy has moved from being an emerging trend to a critical business imperative. On 29 May, join us for a high-impact evening session that dives deep into the transformative power of AI in sales and sales management – a topic reshaping how companies engage customers, empower teams, and drive growth. This exclusive event brings together three of the most brilliant minds in the field – spanning academia, industry innovation, and executive education – to offer cutting-edge insights into how AI is redefining the future of sales leadership, execution, and go-to-market strategies.
The evening will kick off with a keynote from Michael Ahearne, Professor of Marketing and C.T. Bauer Chair in Marketing at the University of Houston, where he also serves as the Research Director of the Stagner Sales Excellence Institute. Recognized by the American Marketing Association as one of the most research-productive scholars in marketing and a trusted advisor to over 200 global companies, his work has been featured in major publications, including the Wall Street Journal, Forbes, Fortune, and INC Magazine. Mike was honored with the 2022 Lifetime Achievement Award from the American Marketing Association for his contributions to education and practice in sales and sales management.
Next, JB Daguené, Founder & CEO of Evergrowth, will challenge conventional thinking with a talk on how AI is reshaping go-to-market (GTM) strategy and how to future-proof your revenue team. As JB describes himself, “I eat SaaS for breakfast, B2B Sales for lunch, and AI+Data for dinner,” and his insights will offer a fresh perspective on how AI and data are transforming sales strategies for the digital age.
To close the evening, we’ll bring Michael Ahearne and JB Daguené together for a dynamic panel discussion, moderated by Dominique Rouziès. As the Academic Dean of BMI Executive Institute and Professor at HEC Paris, Dominique is uniquely positioned to steer this conversation with her deep expertise in sales leadership and data strategy. A recipient of the 2023 American Marketing Association Lifetime Achievement Award in Sales, her academic achievements are complemented by real-world impact. Dominique’s work, which focuses on improving sales organizations’ performance through data-driven strategies, has been featured in top publications, including the Harvard Business Review and The Financial Times. Her latest research will appear in HBR’s 10 Must Reads on Data Strategy this June. With this combination of academic rigor and practical insight, she will guide the discussion to uncover how AI is not only shaping sales leadership but transforming the future of the industry.
Why Attend?
It’s a rare opportunity to learn from three globally recognized leaders who are shaping the future of sales through research, innovation, and real-world implementation:
- Prof. Michael Ahearne brings decades of insight on salesforce effectiveness and has guided some of the world’s most successful organizations through digital sales transformations.
- JB Daguené is redefining B2B sales through AI and agentic GTM strategies, helping hundreds of companies scale faster and smarter.
- Prof. Dominique Rouziès, a renowned academic leader from HEC Paris, offers a unique perspective at the intersection of AI, data strategy, and sales performance.
Whether you’re a sales executive, marketing strategist, digital transformation lead, or academic researcher, you’ll leave with:
- A blueprint for leveraging AI to lead high-performing sales teams
- Deep insight into how your GTM structure must evolve
- Strategic frameworks that connect human talent with digital tools
- The inspiration to drive meaningful change in your organization
Seats are limited – and with this level of thought leadership in one room, you won’t want to miss it.
Agenda
- Keynote – AI & the Future of Salesforce Effectiveness
Prof. Michael Ahearne, University of Houston - Talk – AI in GTM: Evolving GTM Strategies for the Digital Age
JB Daguené, Founder & CEO of Evergrowth - Q&A / Panel Discussion
Featuring Prof. Michael Ahearne, JB Daguené, and moderated by Prof. Dominique Rouziès
About the Speakers
Michael Ahearne
- Professor of Marketing & C.T. Bauer Chair at the University of Houston; Research Director, Stagner Sales Excellence Institute
- Recognized by the American Marketing Association as one of the most research-productive scholars in marketing
- Co-author of Selling Today, the world’s highest-grossing professional sales textbook, in 40+ countries and 15 languages
- 2022 Lifetime Achievement Award from the American Marketing Association
- Consulted for 200+ companies across diverse industries, including insurance, healthcare, and tech
- Former partner at ZS Associates and held leadership roles at Eli Lilly and PCS Healthcare
- Serves on boards for SAMA and SMA; Academic Fellow at major institutions like Marketing Science Institute
JB Daguené
- Founder & CEO of Evergrowth – transforming B2B sales through AI
- Led growth from 4 to 600 customers, +1000% YoY sales increase
- $10M+ revenue generated in just 9 months
- Investor in 60+ startups; multiple exits
- A visionary in GTM evolution, sales enablement, and AI systems of context
Dominique Rouziès
- Academic Dean at BMI Executive Institute
- Professor and Academic Director of several executive programs at HEC Paris
- Teaching, research, and consulting interests focus on improving the performance of sales organizations
- 2023 Lifetime Achievement Award from the American Marketing Association
- Beyond academic outlets, her work has been featured in the Harvard Business Review and The Financial Times, among others
- Recently co-authored a book on salesforce compensation. Her latest work will appear this June in HBR’s 10 Must Reads on Data Strategy, published by Harvard Business Review Press
