Business and Innovation: The Korean Way

Exclusive opportunity to explore South Korea and study at one of Asia’s top universities – Korea University Business School in Seoul. Limited seats available.

Why join this module?

This dynamic International Study Module explores key topics in digital transformation, with a strong emphasis on real-world business practices in South Korea.

Explore Korea’s business ecosystem, from established conglomerates to emerging startups, and understand how these organisations compete and collaborate.
Examine how AI is reshaping executive leadership, strategic decision-making and the development of new business models.
Discover how large Korean corporations structure innovation, manage corporate venturing and adapt to technological disruption.
Gain first-hand insights through company visits to Bunjang, CJ Blossom Park and Doosan.
Understand how Korean businesses approach digital consumer engagement, data-driven innovation and the global development of creative industries.

Main Topics

Korean Business Landscape and Emerging Models
Understand the historical development of Korea’s business environment, the relationship between conglomerates and startups, and the entrepreneurial models emerging within its economy.
CEOship and Strategic Leadership in the Age of AI
Examine how artificial intelligence is changing the strategic responsibilities of CEOs and how business leaders respond to AI-driven disruption.
Corporate Innovation and Industrial Transformation
Explore structured innovation processes in large organisations, including governance, strategic alignment, corporate venturing and long-term organisational adaptation.

Digital Consumer Engagement and AI-Driven Business Models
Compare European and Korean consumer markets, examine the role of AI in marketing and customer engagement, and explore new opportunities in data-driven business.
Korea’s Creative Economy
Discover the development of Korea’s gaming and content industries and how businesses create economic value and strengthen their international positioning through creative products and services.

Walk away equipped to:

Understand the fundamentals of digital transformation and its real-world applications.
Gain a global perspective on innovation-driven industries and how South Korea’s business environment fosters digital growth.

Apply strategic thinking to digital innovation challenges.
Improve cross-cultural communication and international business awareness by engaging with South Korean business professionals.

Pricing

4500 EUR
Limited seats are available.

Price includes:

Lectures (15 hours)
Company visits (3–4)
Coffee breaks

Hotel accommodation (6 nights)
Transportation during the programme
Certificate of completion

Excluded from the package:

Flights and airport transfers, visa fees (if applicable), travel insurance, lunches and dinners, and personal expenses.

Academic Director of the Programme

Jin Wook Chang

Associate Professor, Korea University (Management Area)

Former Assistant Professor, HEC Paris
Education: Seoul National University, Economics (BA), Business Administration (MS), Carnegie Mellon University, Industrial Administration (PhD)