Artificial Intelligence is transforming the way businesses operate – but adopting it effectively in large organizations can be challenging
Join us for an exclusive experience-sharing event as two EMBA alumni – Cristina Berrocal from the Brussels cohort and Diana Gold from the Vilnius cohort – come together to explore what works, what doesn’t, and how AI can become a practical tool in the workplace.
We’ll start with an accessible introduction from Cristina Berrocal, Manager of Strategy, Pricing, and Interchange at Mastercard. Drawing on her global experience across Europe, the U.S., Asia, and Latin America, Cristina will demonstrate how AI can support individuals and teams through simple, practical, and realistic use cases that drive everyday efficiency.
Then, Diana Gold, Head of Digitalization and Technology at Gijos – Lithuania’s leading energy and utilities company – will share her first-hand experience of implementing AI at scale. With more than 20 years in leadership roles at companies like Siemens, IBM, and Telia, Diana will dive into the organizational realities: strategy alignment, cultural adoption, and the lessons learned along the way.
The session will conclude with an open discussion on the latest AI applications – from Copilot to digital intelligence agents – offering participants the chance to ask questions, share experiences, and exchange perspectives on how AI can be turned from buzzword to business value.
About the Speakers
- Cristina Berrocal – BMI EMBA Class of 2023 alumna, Brussels Manager – Strategy, Pricing, and Interchange at Mastercard International business professional with 17+ years of experience across Europe, the U.S., Asia, and Latin America. Cristina is passionate about solving business challenges with data-driven insights and building strong client relationships. She is a self-nominated AI Champion and will guide the audience on how AI can be gradually adopted into daily routines and professional workflows.
- Diana Gold – BMI EMBA Class of 2023 alumna, Vilnius CTO | Head of Digitalization and Technology at Gijos Digitalization executive with 20+ years of experience leading technical teams in companies including Siemens, IBM, Telia, and Gijos. Diana specializes in strategy, leadership, and digital transformation, sharing insights on what works – and what doesn’t – when adopting AI in large organizations.
