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MODULE | Brussels | 5-6 April, 2024

Negotiation Skills

With Keld Jensen | Thunderbird, USA


This programme deals with the tension between conflict and cooperation and develops insight into the behavior of individuals, groups and organizations in order to foster effective negotiating skills at a high level. The award-winning SMARTnership approach to negotiation is at the core of this programme, which also includes training in the science of NegoEconomics™ for the creation of additional value – up to 42% – by making use of unutilized value that the parties often leave on the negotiating table.

After this course you will be able to:

  • Utilize behavioral economics in negotiation including for decision-making.
  • Discuss and identify the different strategies used in negotiation; analyze a negotiation from a strategy perspective.
  • List techniques for obtaining more information.
  • Use checklists, preparation tools and a negotiation planner to prepare for negotiations and evaluate them afterward professionally and efficiently.
  • Describe the various negotiation styles and identify tools tohandle each different style.
  • Examine the potential of Nego Economics and analyze its variables.
  • Conduct a negotiation at a professional level.

Price of the module – 2600 EUR
Limited seats available


Keld Jensen

An internationally recognized expert and advisor on business, communications and negotiation
  • Works with governments and major corporations in applying the techniquesof SMARTnership negotiation.
  • An Associate Professor at Thunderbird School of Global Business (ASU)and a Visiting Professor at Aalborg University (Denmark) and BMI ExecutiveInstitute.
  • His corporate clients include Vestas, Novo Nordisk, LEGO, Johnson &Johnson, Carlsberg Group, Siemens, Rolls-Royce, SAB Miller, Bang & Olufsen.
  • Has made more than 200 international TV appearances and contributesregularly to Forbes magazine, reaching more than 2.8 million readers. He haswritten 24 books to date.
  • Included on the prestigious list of Global Gurus Top 30 since 2021.

Download EMBA Brochure

You will get the full view and benefits of EMBA programme by downloading our brochure.

Download Brochure

Interested in the module? Contact:

Dovilė Vyčinė
Director, Business Development
+370 653 95 959

Download Brochures