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Short 4-module programme in Brussels

The Strategic View in Decision Making

Foster a sound and lively entrepreneurial mindset to decide how to expand your business.

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Why you need this programme

Many managers are driven by a passion for new business ideas and ventures. But obstacles of various kinds can prevent projects from
succeeding. This 6-day programme with an additional group project provides you with the strategic management tools and perspective to:

  • Develop an entrepreneurial mindset through relevant skills development and review of fundamentals of marketing, business and corporate strategy and business plan dynamics.
  • Understand the processes involved in the fast growth of companies.
  • Decide how to expand your business and how to sustain superior performance over the long term.
  • Start: June, 2024

Benefits for participants

  • Expand mindset for strategy development and execution.
  • Get a holistic view of the enterprise to make pertinent decisions.
  • Develop the ability to work with and manage a diverse team of peers.
  • Develop effective public speaking and presentation skills.

Programme structure

Credits earned are transferrable to our International Executive MBA.

  • MODULE No.1: Strategic Marketing. 21-22 June, 2024
  • MODULE No.2: Strategies for Value Creation. 11-12 October, 2024
  • MODULE No.3: Entrepreneurship & New Business Models. 8-9 November, 2024
  • MODULE No.4: Group Live Project.


Andrés Cuneo

ESADE (Spain)
  • Andrés is Associate Professor of Marketing. He has been recognised for excellence in teaching with the “ESADE Teaching Excellence Award”.
  • His research focuses on the development of private labels brands across categories and countries and the impact they have on competitive dynamics between manufacturers and retailers.
  • He spent part of his business career working in management consulting in a myriad of sectors.

Laurence Lehmann-Ortega

  • First worked as a consultant in strategy before joining Montpellier Business School as a Director of Graduate and MBA programs.
  • Since 2009, she is an Education Track Professor at the HEC Paris Strategy and Business Policy department.
  • Besides teaching strategic and business model innovation in master programs, at the MBA and in Executive Education, she is the scientific director of the Master in Strategic Management and academic director of several corporate custom programs at HEC Executive Education.
  • Since 2006, she holds a PhD in Management from the University of Aix en Provence. Her research focuses on strategic innovation, especially in incumbent firms in mature and low-tech industries. In this context, she deals with business model innovation as a response to sustainable development constraints and with its consequences in multinational firms, in particular the learning process and the questioning of mental schemes.
  • Received the 2014 and 2016 Pierre-Vernimmen-BNP-Paribas Teaching Award.

Saulius Adomaitis

  • Professor of Business Plan Development.
  • Partner at Ernst & Young MENA.
  • Has over 20 years of professional experience working with largest multinational organizations in the energy sector across Europe, Middle East, Africa and India, advising on the corporate wide business transformation, large capital projects and business sustainability.
  • Is also working with the largest global investment funds, helping them to optimize their industry portfolios.
  • An active investor in the digital agile start-ups.

Ready to apply?

You will get the full view and benefits of the programme by downloading our brochure.

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Contact Us

UCLouvain | BMI Executive Institute EMBA team
+32 470 41 42 90

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