Module June 10-11 2024, Vilnius
Toward Modern Marketing at the age of AI
Dedicated to those who are interested in building business and communication in a digital environment.
Interested? Let’s talk!Why is this relevant?
In just 2 days of training, immerse yourself in mastering the fundamentals of digital marketing while honing your analytical skills. Engage in interactive sessions, collaborate on group assignments, and dissect real-world case studies. Don’t let this opportunity slip by – seize the chance to elevate your digital marketing prowess and stay at the forefront of the continually evolving online communication and business landscape. Additionally, the module will delve into the significance of AI as a pivotal development in marketing!
Why should you consider attending this module?
- The module provides an overview of the digital sphere, enhancing understanding of its complexity.
- It delves into the various possibilities for interaction, highlighting the internet’s significance as a communication medium.
- Participants gain insights into Content Marketing and Social Media, crucial tools in contemporary communication.
- Attendees learn about the major tasks and activities involved in digital marketing, along with strategies for tracking, measuring, and optimizing efforts.
Intended Learning Outcomes
Upon completion of the course, students will emerge equipped with a comprehensive understanding of the following topics:
- Marketing fundamentals, providing a basic framework for digital marketing campaigns.
- Building effective content marketing strategies.
- SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies.
- Social Media Marketing, including organic methods.
- Paid Social Media Advertising.
- Display Advertising principles.
- Email Marketing best practices.
- Marketing Automation techniques.
- Methods for measuring and optimizing campaigns using Google Analytics.
- The role of AI in marketing and its implications for the future.
Facilitators
Adam Dyba
- Internet marketing expert and one of the internet advertising pioneers in Poland. On the market since 1997.
- He established companies like IDMnet (big internet advertising ad network), AdAction (in-game advertising company), Afilo (affiliate network), Adexon (programmatic ad network), YieldRiser (yield management for publishers).
- He ran many campaigns for plenty of clients like Lukas Bank, Trader, Jobpilot, OTTO, Empik, etc.
- Author of many publications about internet advertising.
- Currently digital marketing strategy director in 4Finance.
Sebastian Imbert
- Sebastian brings a wealth of experience in the fields of digital innovation, technology, marketing, and sales.
- He holds a degree in Business Engineering from Kedge Business School, a specialized MBA in Marketing & Commerce on the Internet (with honors) and completed studies in Marketing at HEC – CESA graduation.
- For over 20 years, Sebastian worked at Microsoft, where he held the position of Chief Marketing Officer for the past five years. As a CMO, his role as associated with strategic marketing directions, planning, orchestration, and execution of marketing & sales operations with the aim of driving growth and adoption of Microsoft’s cloud solutions.
- Prior to that, he served as the Director of Digital Marketing at Microsoft, where he spearheaded the deployment of numerous initiatives and programs with some of them deployed on a global scale.
- Sébastien is also a member of the pedagogical committee of the MBA DMB at EFAP, a member of the board of administration of Villa Numéris, and a member of the board of administration of Equaleaders. He also provides support to start-ups – Respaid, Data Driven HR, MyJiminy – as a non- operational board member and regularly speaks at market events or higher education institutions to share his expertise in digital transformation.
Pricing
2200 EUR
1100 EUR for alumni
